Overview

The rationale of this program is to offer a course that prepares business majors at a bachelor degree level who intend to pursue careers in marketing and / or progress their studies towards Masters and PhD degrees. We strategically have selected private sector and entrepreneurial business as the target hiring firms. The marketing degree is designed to meet the needs of a student who wishes to go work for an entity as an employee in marketing and it is a good foundation for an entrepreneur interested in market driven product ideas. In either context they will be prepared to quickly learn and adapt to their chosen work. All business graduates of HCU are expected to also be technology literate, know how to apply and manage technology and work with IT professionals in All graduates of HCU are also expected to understand how to help their communities. The program provides several courses that help with students learn the values that should drive their actions and they have via the community development courses tools that will help them begin to contribute.